Yale on Sustainability: Expanding HP's Laptop Market - brandchannel.com

Jueves, 30 de Abril de 2015 15:23

brandchannel.comYale on Sustainability: Expanding HP's Laptop Marketbrandchannel.comThis Entertainment Notebook was sold exclusively at Walmart and Sam's Club for $1,100. Unfortunately, the green premium did not appeal to the price-sensitive laptop shoppers at these two retailers. HP's target market was much less concerned with ...y más »

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